Yorgos Zotos, is currently Emeritus Professor at the Department of Communication and Internet Studies, Cyprus University of Technology. He holds a Bachelor’s Degree from University of Macedonia, Thessaloniki, Greece, an MBA from University of Minnesota, Minneapolis, USA and a Ph.D. from Aristotle University of Thessaloniki, Greece. He has taught at Aristotle University and University of Macedonia, Thessaloniki, Greece, Rhode Island University and University of Pennsylvania, Wharton Business School, USA, and University of Canterbury in New Zealand. He is presently serving as a member of the Editiorial Board to International Journal of Advertising. Yorgos Zotos has also published a text-book, research monographs and articles in reading books. He served for two terms as Head School of Economics, for ten years as Head Department of Business Administration and seven years as Director of Graduate Studies, School of Economics, Aristotle University of Thessaloniki. He also served as Associate-Head of Institute of Communication, Athens, Greece.